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In love with Switzerland (14th Oct 2015) : Switzerland tourism department launched the campaign ‘In Love with Switzerland’ in India to commemorate the completion of 150 years of winter tourism and to promote the tourism to Switzerland during winter from India, apart from the summer tourism. The major and important places highlighted in this campaign shall be some of the new regions like St Mortiz, Davos, Ticino with range of new winter events and activities like sledging, Snow Polo world cup St Mortiz, cricket on ice and several other mountain experiences. Director – India, Switzerland, Claudio Zemp stated that through this campaigning programme, the stress shall be laid on the winter activities and attract more visitors.  The outcome of this promotion could be 15-20 per cent increase in the tourist flow.

Switzerland tourism has also launched the ‘Grand Tour of Switzerland’ this year in India. This is 1600 km road trip which would include popular destinations and tourists highlights. This tour can be started from different routes like Geneva, Zurich etc and can be spilt into number of journeys.

As per Switzerland statistics on the tourism, the last three years had a stagnant growth and witnessed 26.7 per cent growth in 2015 from India, with 40 per cent growth in June over 2014. Switzerland has been getting good response from the countries like China, India, USA, GCC and want to achieve a 20 per cent growth year-on-year.

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